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White gold is not a naturally white metal. It is yellow gold alloyed with other metals to achieve a white look. The white colour is often further enhanced by plating the piece with rhodium. This plating could wear away, revealing the yellow-grey colour underneath. Platinum on the other hand is a naturally white precious metal which never fades or loses colour even after years of wear. Platinum jewellery is 95% pure platinum compared to 18k gold / white gold jewellery which is 75% pure gold. You can tell the difference between platinum and white gold by their weight. Platinum is a dense metal, 40% more dense than gold. Even a simple platinum wedding band is noticeably and reassuringly heavier than the same ring made of white gold.
Every piece of platinum jewellery, however small, carries the 'Pt 950' mark. It is a symbol of authenticity and signifies 95% purity (950 parts out of 1000). Also, every piece of platinum jewellery has a unique identification number. The Purity Assurance Card that comes with your purchase of platinum jewellery carries this identification number along with the weight and purity of the piece. To be rest assured of platinum jewellery’s authenticity, make sure you purchase it from a PGI authorised retailer. Ensure that your platinum piece carries the Pt 950 mark. Insist on the Purity Assurance Card with every purchase of platinum jewellery.
All PGI authorised retailers offer a buy-back on platinum jewellery. The buy-back terms depend on the respective stores‘ buy-back policy. Please ask for the Purity Assurance Card on purchase of any platinum jewellery. Remember to check for the 'Pt 950' mark and unique identification number inscribed on each jewellery piece.
Platinum is a noble metal (doesn’t react to elements) and is naturally hypoallergenic, non reactive and non corrosive. Platinum jewellery’s purity at 95% pure platinum ensures that these natural properties of the metal extend to jewellery making it extremely safe for its wearer.

A rare metal worthy of your great love

Platinum is one of the rarest, strongest and most durable metals on earth. It befits then that such an exceptional metal should mark your own rare love.

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