All About Platinum

Rare. Precious. Celestial.

In a cosmic collision 2 billion years ago, a meteorite crashed into earth and brought with it the gift of platinum.

Today, platinum deposits are found in extremely little quantities on earth, making it one of the rarest and most precious metals known to man.

Isn’t it only fitting then that you mark your own rare love with a celestial metal that truly is a piece of heaven?

Say it with platinum

Because, for a love like yours, only the rarest metal will do.

Best for you in every way

Platinum is a noble metal that does not tarnish with time or exposure to elements. It’s also naturally hypoallergenic, which means it’s the safest of all precious metals in jewellery, kind to any skin type.

Made for each other

Because of its intrinsic strength and density, platinum holds diamonds and precious gemstones more securely than any other metal. Naturally white, platinum is also the perfect setting to bring out the brilliance of your diamond, making it appear even more vibrant. A perfect pair, like you & your beloved.

Platinum is one tough metal.

Platinum’s intrinsic density means it undergoes minimal material loss over time. It does not thin or fade like other metals even after years of wear. A well-loved piece of platinum jewellery will still bear its original radiance and retain its original form, making it a natural choice for milestone jewellery like engagement and wedding bands.

Platinum is for Keeps

When you choose a platinum ring, you’re choosing a heirloom. Because of its inherent density, platinum undergoes minimal material loss, making it last for generations to come.

Red Carpet Favourite

The most iconic red-carpet moments, featuring the world’s most famous celebrities, have one thing in common – Platinum. From custom necklaces to chandelier earrings and signature rings, when it’s time to make a statement on the red carpet, Hollywood’s biggest stars prefer platinum.

Metal Matters

Platinum’s lustre, strength, purity and durability are legendary. But how does it compare to gold and white gold? Take a look at the chart to find out.

Intrinsic Value
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Life Span
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Precious-Metal Purity
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Restoration Factor
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Pt950 –

The mark of purity

Platinum jewellery consists of 95% pure platinum. Mined from deep within the Earth and transformed into beautiful designs with minimal use of other ingredients, platinum’s purity makes it the finest metal available to us today.

Look inside your platinum love bands for the Pt950 purity stamp – a mark signifying its authenticity.
A Metal as Pure as Your Love
A Metal as Eternal as Your Love
A Metal as Rare as Your Love

Still unsure if Platinum Love Bands are for you?

Watch what the experts have to say!

De Beers
House of Garrard
Van Cleef & Arpels

Frequently Asked Questions

White gold is not a naturally white metal. It is yellow gold alloyed with other metals to achieve a white look. The white colour is often further enhanced by plating the piece with rhodium. This plating could wear away, revealing the yellow-grey colour underneath. Platinum on the other hand is a naturally white precious metal which never fades or loses colour even after years of wear. Platinum jewellery is 95% pure platinum compared to 18k gold / white gold jewellery which is 75% pure gold. You can tell the difference between platinum and white gold by their weight. Platinum is a dense metal, 40% more dense than gold. Even a simple platinum wedding band is noticeably and reassuringly heavier than the same ring made of white gold.
Every piece of platinum jewellery, however small, carries the 'Pt 950' mark. It is a symbol of authenticity and signifies 95% purity (950 parts out of 1000). Also, every piece of platinum jewellery has a unique identification number. The Purity Assurance Card that comes with your purchase of platinum jewellery carries this identification number along with the weight and purity of the piece. To be rest assured of platinum jewellery’s authenticity, make sure you purchase it from a PGI authorised retailer. Ensure that your platinum piece carries the Pt 950 mark. Insist on the Purity Assurance Card with every purchase of platinum jewellery.
All PGI authorised retailers offer a buy-back on platinum jewellery. The buy-back terms depend on the respective stores‘ buy-back policy. Please ask for the Purity Assurance Card on purchase of any platinum jewellery. Remember to check for the 'Pt 950' mark and unique identification number inscribed on each jewellery piece.
Platinum is a noble metal (doesn’t react to elements) and is naturally hypoallergenic, non reactive and non corrosive. Platinum jewellery’s purity at 95% pure platinum ensures that these natural properties of the metal extend to jewellery making it extremely safe for its wearer.
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