Because, for a love like yours, only the rarest metal will do.
Platinum’s lustre, strength, purity and durability are legendary. But how does it compare to gold and white gold? Take a look at the chart to find out.
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| PLATINUM | 22 CT YELLOW GOLD | 18 CT WHITE GOLD |
| Intrinsic Value | ||
| ◯ ◯ ◯ ◯ ◯ | ◯ ◯ ◯ ◯ ◯ | ◯ ◯ ◯ ◯ |
| Life Span | ||
| ◯ ◯ ◯ ◯ ◯ | ◯ ◯ ◯ | ◯ ◯ ◯ |
| Precious-Metal Purity | ||
| ◯ ◯ ◯ ◯ ◯ | ◯ ◯ ◯ ◯ | ◯ ◯ ◯ ◯ |
| Hypoallergenic | ||
| ◯ ◯ ◯ ◯ ◯ | ◯ ◯ ◯ | ◯ ◯ ◯ |
| Restoration Factor | ||
| ◯ ◯ ◯ ◯ ◯ | ◯ ◯ ◯ | ◯ ◯ ◯ |
| Rarity | ||
| ◯ ◯ ◯ ◯ ◯ | ◯ ◯ ◯ | ◯ ◯ ◯ |
Platinum jewellery consists of 95% pure platinum. Mined from deep within the Earth and transformed into beautiful designs with minimal use of other ingredients, platinum jewellery’s exceptional purity means more of this rare and precious metal is made available to you.

Just like gold or silver, platinum too is a noble metal, which means it is non-reactive and does not corrode. But apart from that platinum has some truly extraordinary qualities, that set it apart – making it one of a kind and a precious metal that’s quite beyond compare.
Platinum is rare : Making it more precious, exclusive than most other metals.
Platinum is actually not native to earth. It is literally a gift from the heavens, a precious metal of wonder. It’s story began over two billion years ago when a meteorite shower hit earth and left traces of precious platinum behind. It is 30 times rarer than gold, available in limited quantities is found in select locations around the world. It is this very quality that makes, platinum rare & o sought after. https://platinumdaysoflove.com/all-about-platinum/#gallery-3

Platinum is eternal: Making its jewellery last beyond a lifetime.
Platinum is a denser metal than others, even gold and that is what makes it stronger and long lasting. It’s what makes it eternal – because its density ensures that platinum wears down at a much slower rate than other metals. When other precious metals get scratched, tiny, microscopic pieces of metal flake away. When platinum is scratched, the metal is not lost, it just moves aside getting displaced. Making it truly resilient unlike others, the perfect lifetime companion.
Another benefit of this density is platinum’s exceptionally secure grip on any precious stone set within it. Platinum hence safeguards the beauty of your jewellery for a lifetime. Which is why platinum is the preferred metal for all high value jewellery, the biggest diamonds in the world – Hope diamond, or even the Kohinoor is set in platinum.

Platinum is naturally white in colour: Ensuring its jewellery never changes or loses colour.
Another remarkable aspect of platinum is its natural white colour. Unlike other metals, platinum’s natural white, is the only true white – it never fades, changes colour or tarnishes keeping the jewellery looking the same way you first set your eyes on it. Platinum’s true white enhances the appearance of gemstones, too. From rubies to emeralds to sapphires, coloured gemstones appear more vibrant when they are secured in platinum.

In fact a tell-tale sign of a well-loved platinum piece is a patina — a satiny finish on the surface of the piece that has been developed over years of wearing the jewellery.
And that is not all, platinum is also hypoallergenic making it a safer choice for sensitive skin.
All these factors combine to make platinum simply amazing and more valuable as a precious metal! https://platinumdaysoflove.com/all-about-platinum/
When compared with the gold alloys commonly used in jewellery, platinum jewellery contains a higher concentration of its elemental metal. Pure gold is known as 24K but is much too soft and malleable to be worn in most jewellery. So, it must be alloyed with other metals. White or yellow 14K gold contains only 58.5% of the actual metal and 18K contains 75%. Naturally durable yet malleable, platinum need only be mixed with the smallest amount of other platinum group metals to create an alloy that can be moulded, cast, and shaped into the world’s most elegant jewellery. Platinum jewellery consists of 95% pure platinum – one of the highest standards of purity in precious jewellery.
A Pt950 mark stamped on platinum jewellery signifies its purity and authenticity. With minimal use of other ingredients, platinum’s purity also lends jewellery its natural color – pristine white that transcends time and never fades, unlike other precious metals like gold or white gold.
So, when you buy platinum jewellery stamped with Pt950 be rest assured that your jewellery is 95% pure platinum! Purer than any other precious jewellery in the market!

Platinum is one of the strongest and most durable naturally occurring metals available, especially when it comes to jewellery making. This unique quality arises from a combination of the remarkable properties of this metal.
Platinum’s density : Platinum’s density is one of its greatest characteristics, it is the reason for its unmatched strength and longevity. Platinum is denser than most other metals in precious jewellery, even gold. This makes platinum jewellery heavier than its like to like in gold – 40% heavier than 18K gold & 60% heavier than 14K gold. This density lends platinum it’s strength, it’s resilience.
Platinum’s nobility: Platinum is a noble metal and one of the least reactive ones of all precious metals. It is why platinum has a remarkable resistance to corrosion, even at high temperatures, making your jewellery stays unchanged and untarnished.
Platinum’s true white colour : Another remarkable aspect of platinum is its natural white colour. Unlike other metals, platinum’s natural white, is the only true white – it never fades, changes colour or tarnishes keeping the jewellery looking the same way you first set your eyes on it.
Purity of platinum jewellery : Certified platinum jewellery is made with 95% pure platinum (by comparison 18 karat Gold is only 75% pure, 22K gold is 91.6% pure), one of the highest standard of purity in jewellery. This purity ensures all platinum’s innately wonderful properties and benefits are passed on to its wearers – its strength and durability, it’s natural white colour that never fades or tarnishes.
All these wonderful properties of platinum combine to make it one of the only naturally occurring metal that offers durability & longevity. Making it a great choice for engagement rings, wedding bands, and jewellery to mark your most prized moments and milestones – pieces you truly treasure and cherish wearing every single day.
Well, the answer is definitely NO, Gold, is a precious metal – naturally occurs in the colour yellow and White gold is an alloy that is made by combining Gold with other metals to achieve a white look. The white colour is often further enhanced by plating the piece with rhodium. This plating could wear away, revealing the yellow-grey colour underneath, hence needing re- plating to maintain its colour.
Platinum on the other hand is a naturally white precious metal which never fades or loses colour even after years of wear, this property is unique to platinum which makes is rare, special. Platinum jewellery consists of 95% pure platinum compared to 18k gold / white gold jewellery, which is 75% pure gold, this gives platinum jewellery its eternal lasting quality making it superior than other precious metals.
Platinum’s purity also makes it a hypoallergenic metal. White gold is known to contain other metals which may trigger an allergic reaction.
You can tell the difference between platinum and white gold by their weight. Platinum is a dense metal, almost 40% more dense than gold. Even a simple platinum love band is noticeably and reassuringly heavier than the same ring made of white gold.
It is these properties that make platinum a metal that is stand out, extraordinary, unique and very different from white gold.
To know more about the qualities of platinum visit – https://platinumdaysoflove.com/all-about-platinum/
