Because, for a love like yours, only the rarest metal will do.
Platinum’s lustre, strength, purity and durability are legendary. But how does it compare to gold and white gold? Take a look at the chart to find out.
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|---|---|---|
| PLATINUM | 22 CT YELLOW GOLD | 18 CT WHITE GOLD |
| Intrinsic Value | ||
| ◯ ◯ ◯ ◯ ◯ | ◯ ◯ ◯ ◯ ◯ | ◯ ◯ ◯ ◯ |
| Life Span | ||
| ◯ ◯ ◯ ◯ ◯ | ◯ ◯ ◯ | ◯ ◯ ◯ |
| Precious-Metal Purity | ||
| ◯ ◯ ◯ ◯ ◯ | ◯ ◯ ◯ ◯ | ◯ ◯ ◯ ◯ |
| Hypoallergenic | ||
| ◯ ◯ ◯ ◯ ◯ | ◯ ◯ ◯ | ◯ ◯ ◯ |
| Restoration Factor | ||
| ◯ ◯ ◯ ◯ ◯ | ◯ ◯ ◯ | ◯ ◯ ◯ |
| Rarity | ||
| ◯ ◯ ◯ ◯ ◯ | ◯ ◯ ◯ | ◯ ◯ ◯ |
Platinum jewellery consists of 95% pure platinum. Mined from deep within the Earth and transformed into beautiful designs with minimal use of other ingredients, platinum jewellery’s exceptional purity means more of this rare and precious metal is made available to you.

White gold is not a naturally white metal. It is yellow gold alloyed with other metals to achieve a white look. The white colour is often further enhanced by plating the piece with rhodium. This plating could wear away, revealing the yellow-grey colour underneath. Platinum on the other hand is a naturally white precious metal which never fades or loses colour even after years of wear. Platinum jewellery is 95% pure platinum compared to 18k gold / white gold jewellery which is 75% pure gold. You can tell the difference between platinum and white gold by their weight. Platinum is a dense metal, 40% more dense than gold. Even a simple platinum wedding band is noticeably and reassuringly heavier than the same ring made of white gold.
Every piece of platinum jewellery, however small, carries the ‘Pt 950’ mark. It is a symbol of authenticity and signifies 95% purity (950 parts out of 1000). Also, every piece of platinum jewellery has a unique identification number. The Purity Assurance Card that comes with your purchase of platinum jewellery carries this identification number along with the weight and purity of the piece. To be rest assured of platinum jewellery’s authenticity, make sure you purchase it from a PGI authorised retailer. Ensure that your platinum piece carries the Pt 950 mark. Insist on the Purity Assurance Card with every purchase of platinum jewellery.
All PGI authorised retailers offer a buy-back on platinum jewellery. The buy-back terms depend on the respective stores‘ buy-back policy. Please ask for the Purity Assurance Card on purchase of any platinum jewellery. Remember to check for the ‘Pt 950’ mark and unique identification number inscribed on each jewellery piece.
Platinum is a noble metal (doesn’t react to elements) and is naturally hypoallergenic, non reactive and non corrosive. Platinum jewellery’s purity at 95% pure platinum ensures that these natural properties of the metal extend to jewellery making it extremely safe for its wearer.
Just like gold or silver, platinum too is a noble metal, which means it is non-reactive and does not corrode. But apart from that platinum has some truly extraordinary qualities, that set it apart – making it one of a kind and a precious metal that’s quite beyond compare.
Platinum is rare : Making it more precious, exclusive than most other metals.
Platinum is actually not native to earth. It is literally a gift from the heavens, a precious metal of wonder. It’s story began over two billion years ago when a meteorite shower hit earth and left traces of precious platinum behind. It is 30 times rarer than gold, available in limited quantities is found in select locations around the world. It is this very quality that makes, platinum rare & sought after.
Platinum is eternal: Making its jewellery last beyond a lifetime.
Platinum is a denser metal than others, even gold and that is what makes it stronger and long lasting. It’s what makes it eternal – because its density ensures that platinum wears down at a much slower rate than other metals. When other precious metals get scratched, tiny, microscopic pieces of metal flake away. When platinum is scratched, the metal is not lost, it just moves aside getting displaced. Making it truly resilient unlike others, the perfect lifetime companion.
Another benefit of this density is platinum’s exceptionally secure grip on any precious stone set within it. Platinum hence safeguards the beauty of your jewellery for a lifetime. Which is why platinum is the preferred metal for all high value jewellery, the biggest diamonds in the world – Hope diamond, or even the Kohinoor is set in platinum.
Platinum is naturally white in colour: Ensuring its jewellery never changes or loses colour.
Another remarkable aspect of platinum is its natural white colour. Unlike other metals, platinum’s natural white, is the only true white – it never fades, changes colour or tarnishes keeping the jewellery looking the same way you first set your eyes on it. Platinum’s true white enhances the appearance of gemstones, too. From rubies to emeralds to sapphires, coloured gemstones appear more vibrant when they are secured in platinum.
All these factors combine to make platinum simply amazing and more valuable as a precious metal!
An exclusive offering like the metal itself, platinum jewellery can only be purchased from renowned stores of Platinum Guild India (PGI) authorised retailers. As of today, platinum jewellery is available at 1400+ leading jewellery stores in 320+ cities & towns in India.
All authorized retailers offer certified platinum jewellery with assured purity of 95% as well as buy back. The buy-back terms depend on the respective stores’ buy-back policy. Please ask for the Purity Assurance Card on purchase of any platinum jewellery. Remember to check for the ‘Pt 950’ mark and unique identification number inscribed on each jewellery piece.
Discover the nearest store for platinum jewellery here: https://platinumdaysoflove.com/store-locator/.