In a cosmic collision 2 billion years ago, a meteorite crashed into earth and brought with it the gift of platinum.
Today, platinum deposits are found in extremely little quantities on earth, making it one of the rarest and most precious metals known to man.
Isn’t it only fitting then that you mark your own rare love with a celestial metal that truly is a piece of heaven?
Because, for a love like yours, only the rarest metal will do.
Platinum’s intrinsic density means it undergoes minimal material loss over time. It does not thin or fade like other metals even after years of wear. A well-loved piece of platinum jewellery will still bear its original radiance and retain its original form, making it a natural choice for milestone jewellery like engagement and wedding bands.
Because of its intrinsic strength and density, platinum holds diamonds and precious gemstones more securely than any other metal. Naturally white, platinum is also the perfect setting to bring out the brilliance of your diamond, making it appear even more vibrant. A perfect pair, like you & your beloved.
Platinum is a noble metal that does not tarnish with time or exposure to elements. It’s also naturally hypoallergenic, which means it’s the safest of all precious metals in jewellery, kind to any skin type.
When you choose a platinum ring, you’re choosing a heirloom. Because of its inherent density, platinum undergoes minimal material loss, making it last for generations to come.
The most iconic red-carpet moments, featuring the world’s most famous celebrities, have one thing in common – Platinum. From custom necklaces to chandelier earrings and signature rings, when it’s time to make a statement on the red carpet, Hollywood’s biggest stars prefer platinum.
Platinum’s lustre, strength, purity and durability are legendary. But how does it compare to gold and white gold? Take a look at the chart to find out.
 |  |  |
|---|---|---|
| PLATINUM | 22 CT YELLOW GOLD | 18 CT WHITE GOLD |
| Intrinsic Value | ||
| ◯ ◯ ◯ ◯ ◯ | ◯ ◯ ◯ ◯ ◯ | ◯ ◯ ◯ ◯ |
| Life Span | ||
| ◯ ◯ ◯ ◯ ◯ | ◯ ◯ ◯ | ◯ ◯ ◯ |
| Precious-Metal Purity | ||
| ◯ ◯ ◯ ◯ ◯ | ◯ ◯ ◯ ◯ | ◯ ◯ ◯ ◯ |
| Hypoallergenic | ||
| ◯ ◯ ◯ ◯ ◯ | ◯ ◯ ◯ | ◯ ◯ ◯ |
| Restoration Factor | ||
| ◯ ◯ ◯ ◯ ◯ | ◯ ◯ ◯ | ◯ ◯ ◯ |
| Rarity | ||
| ◯ ◯ ◯ ◯ ◯ | ◯ ◯ ◯ | ◯ ◯ ◯ |
Platinum jewellery consists of 95% pure platinum. Mined from deep within the Earth and transformed into beautiful designs with minimal use of other ingredients, platinum jewellery’s exceptional purity means more of this rare and precious metal is made available to you.
